ULTA Inc (ULTA) had a massive bearish move lower following earnings last Thursday. The range of the expected move of the stock was +/- $30. You can see that ULTA initially fell $85 the next day. Today it has now moved down an additional $15. ULTA is a new growth company, and when they disappoint during earnings. There is a very good chance of a strong down move, and therefore a very powerful profit potential.


